Since we're talking about effectiveness, I have to include Align. Why? Well, Align matches you based on your horoscope. Aries? You need a Libra, of course. Cancer? Grab a Scorpio (but not by the tail!). Since all of this matching we're doing online is pretty willy-nilly, mostly based on looks or the fact that two people happen to both love the writing of Andre Dubus or the singing of Jeff Buckley or the dancing of Isadora Duncan or whatever — aka it's so far from an exact science as to be downright laughable most of the time — why not rely on the stars to matchmake? Also, it's fun.
Who it's good for: Hinge is the place for people who want a real relationship but don't want to commit to a full-fledged dating site with extensive questionnaires. Hinge literally labels itself the relationship app, or as I prefer, the "anti Tinder." Instead of seeing one profile at a time, Hinge is set up like Instagram, which creates a way smoother (and less judge-y) feel than swiping. 
A: Happy Valentine’s Day! Welcome to the delightful (and sometimes horrifying) world of dating apps. Flirting from your phone can be fun, as well as alluringly convenient—make a match on your morning commute!—but it’s also work. It takes time and effort to sort through the crowd to find someone you want to get a drink with, and you’re certain to face disappointments along the way. The process also inherently requires sharing personal information with strangers, who may screenshot your photos or try to find you on other sites like LinkedIn and Facebook without your consent. Here’s what you should know before you start swiping.
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